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After months of research and learning more about our destination, we are thrilled to unveil our new tourism brand…Columbia, MO – What You Unexpect!

Time and time again, visitors are delightfully surprised by what Columbia has to offer. From picturesque parks and clever cuisine to amazing art and superb shopping, visitors find that Columbia is ‘more than a college town’ and ‘surprisingly sophisticated.’

We like to think of Columbia as the cool neighborhood in a big city, with a young vibe, an active buzz and an engaged community. We’re also a friendly and welcoming community, with a thriving downtown and abundance of cultural opportunities.

Along with our new brand, we’re also launching a new marketing campaign. This campaign comes complete with our very first opens in a new windowtelevision commercial.


We are so excited to launch this new brand and hope you’ll join us in our enthusiasm. Now all you have to do is get planning your next Columbia visit. We promise it’ll be exactly what you unexpect!