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For years, you’ve know Columbia as the smart, innovative, artsy, eclectic, clever, savvy, vibrant, too-dynamic-to-fit-into-a-short-tagline city.

We’re definitely all of those things (and more!), but the time has come for something new and fresh! The Columbia Convention and Visitors Bureau has been working hard to research and create an authentic new brand that embraces the true personality of our destination.

After all this work, we couldn’t be more excited to share our new identity with all of you! On April 4th, we’ll celebrate our unveiling and you can see all of the details right here.