So you’re interested in the Columbia Tourism Ambassadors? Find out more information on our program below:


  • Complete the required reading
  • Attend half-day classroom session
  • Complete learning assignments
  • Pass open-book examination

In addition, an annual renewal process of certification is necessary to maintain your certification.

Cost: There is a one-time non-refundable application fee of $25 per person and an annual renewal fee of $15 per person.


  1. Provides a meaningful credential
  2. Networking opportunities
  3. Increases knowledge of Columbia and the surrounding area
  4. Regular updates about the tourism industry
  5. Builds valuable skills
  6. Resume builder
  7. Career enhancement


Why should you and your staff become a Columbia Tourism Ambassador? Take a look at some responses to our program research:

“Gives the staff a sense of importance and accomplishment.”

“A valuable resource for Columbia business owners.”

“Shows visitors that your place of business wants to provide accurate and detailed knowledge of the area.”

“It means you care about providing quality customer service.”

“It can ensure that all employees are readily able to assist guests.”

Talk to Andrea Jira today about how we can help you and your staff become CTAs – we can even come to you!

Andrea Jira
Andrea.Jira@CoMo.govcreate new email
573-441-5575 or 573-874-CITY


Easy online enrollment is available at opens in a new

You may also fill out an application at the Convention and Visitors Bureau, located at 300 S. Providence, on the corner of Providence and Elm.