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City of Columbia Official Coronavirus (COVID-19) Information

Mailchimp Automation For Everyone

How many hours have you spent monkeying around in MailChimp, setting up contact lists and scheduling emails? When was the last time you personally welcomed a new email subscriber who signed up for your newsletter, or followed up with a customer after they made a purchase?

The key to managing your time on any email platform is setting up automated triggers and “drip” email campaigns so that you can let it run with minimal effort. Fortunately, MailChimp offers free email marketing automation to everyone!

During class, you’ll learn how to:

  • Link your MailChimp account to your website (whether it’s on WordPress or Squarespace).
  • Automate welcome emails to new subscribers, with an optional follow-up series.
  • Auto-tag your contacts so you know when and how they subscribed, which can be used to populate email segments.

Overall, we want you to learn how to automate your email marketing so you can reserve those late-night hours for something better… like accounting 😉

What do you need for this class? Students should have an existing website (WordPress/Squarespace), and a MailChimp account with at least one contact list.

Limited seating is available!
Free To Active Members | $10 for Public Ticket