|Address:|| 10 W. Nifong Blvd, Ste 113
Columbia, MO 65203
A shoe boutique located on the south side of Columbia, Missouri. Arches Footwear carries name brand heels, wedges, flats, boots, shoes and fun socks.
Arches Footwear is the brain child of the guy who operator a shoe truck, Nathan Fleischmann. “I set out to take what I learned from customers on the shoe truck and go one step further in order to exceed their expectations.” Fleischmann explained that customer feedback and market research influenced his decision to open at Nifong Blvd. and Peachtree Drive in Nifong Square. “The south side of Columbia is a retail desert when it comes to shoe shopping, and that’s where a lot of the shoe truck’s demographic lives, works and plays. Customers also kept telling me about the lack of cute footwear options overall in Columbia. So, I worked to establish accounts with contemporary and fashionable brands such as Chinese Laundry, Jack Rogers, Jessica Simpson, MIA, Nine West, Seychelles and more.”
Fleischmann described that he wants Arches Footwear to be a reflection of the modern shopper’s desires. One way he is experimenting with this is by putting a majority of the shoes and their full size run, right out on the floor. “In a focus group I heard stories about how women felt bad asking sales associates to retrieve a size from the stockroom, so I designed a sales floor with fixtures that display our inventory in plain sight of the customer.” Fleischmann hopes the variety of seating options will encourage customers to browse and try on shoes in a low pressure environment.